GrouponI always wondered. How did a startup like Groupon grow to reach a market value of $15 billion -yes you read that right- in only three years of operation and a 2010 estimated revenue of $350 million and magically creating the fastest growing company ever. It’s simple. Creativity.


Groupon is a website that offers one group coupon or “Groupon” every day at each of its localized websites. They offer a daily deal with a discount usually between 50% and 90%, the deal becomes valid when a predefined number of users buy the deal. Users benefit from the discount, retailers get more customers, and Groupon takes its cut and everyone is happy. Plain simple.


But really. How did it work? I believe the three main factors that made this work are timing, targeting, and social power.

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