Flash Sales

 

Here we go again. After analyzing the success of Groupon¬†as an e-commerce model based on group purchase, and how the Arab World got filled with similar clones, yet a new trend in e-commerce is surfacing in the Middle East. And it’s succeeding. Big time!

 

Flash Sales websites are invitation-only social-friendly e-retailers who provide significant discounts that can reach 70% on top luxurious brands available for a brief window of time. This definition sums up the success factors of similar models. Below is a break down of these factors:

More >